IPL rights value breaks record on auction day one, USD 13.44 million per match bid so far
In terms of value per match, the T20 tournament is now behind only the NFL
An IPL game is now worth a record INR 105 crore (USD 13.44 million) making it – in terms of value per match – the second-most lucrative sporting product in the entire world, behind only the NFL
These numbers are based on there being 74 games per season in the next five-year rights cycle starting in 2023
On Sunday, Packages A and B went up for bidding simultaneously with all the key bidders among final list of seven keenly contesting.